YG Melbourne - Jewrap Community Campaign Branding & Content Creation
The Yeshiva Gedola in Melbourne asked us to drive the marketing for a mivtzoim campaign that would encourage the community to get involved.
The original goal:
7,770 tefillin within 20 weeks.
The goal was reached well before the finish time, so it was extended and upped to a second goal of 11,500 a few weeks later.
The second goal was also completed at 11,700- well withing the time!