YG Melbourne - Jewrap Community Campaign Branding & Content Creation

The Yeshiva Gedola in Melbourne asked us to drive the marketing for a mivtzoim campaign that would encourage the community to get involved.

The original goal:

7,770 tefillin within 20 weeks.

The goal was reached well before the finish time, so it was extended and upped to a second goal of 11,500 a few weeks later.

The second goal was also completed at 11,700- well withing the time!